Do recruitment teams need more than an applicant tracking system to work effectively? Over the last 4 years building and selling a recruitment marketing platform I remember countless times in the sales process where we were told something like this… “We are going to wait to choose/buy/implement a new ATS…

Can recruitment marketing deliver significant value to Talent acquisition? The short answer is “Yes”, it can generate savings of up to 10 times the software investment cost. Here’s how… This effect operates on multiple levels Increased conversion from advertising traffic Increased conversions from the talent pool Reduction in recruiter processing time & effort Using anonymised data we have calculated…

The answer is a resounding yes. We’ve seen the enhancements listed below help companies improve candidate flow by up to 400%, providing massive ROI and significantly more value from advertising spend. Candidates are looking for more than boilerplate job descriptions on a career site. They’ve already seen it on the…

Recruitment takes a different approach to measuring candidate funnels compared to the marketing side of the business. The difference is usually driven by the lack of tools a recruitment team have to measure candidate behaviour at the top of the funnel. Specifically, the anonymous candidates who are not tracked in…

As the old saying goes, “No-one ever got fired for buying IBM”. Everyone who has sold software (except IBM salespeople no doubt) has used it to explain why they haven’t won a deal. …

At Clinch I have always been open about the fact that once upon a time, I was a newcomer to the recruitment sector — as new as newcomers get. We’d built businesses from scratch and organically moved from opportunity to opportunity without applying or interviewing for jobs. Our original team…

First up, full disclosure. I have never “applied” for a job. I’ve started businesses and moved from opportunity to opportunity either working for myself or others over the last 20 years. Up until recently I’d never clicked on an apply button. On paper this should probably disqualify me from writing…

When I first heard these expressions a couple of years ago I didn’t really know the difference between them or what really defined active or passive candidates. Are you actively applying or just actively looking…? I also assumed they were black and white, you were either one or the other. …

In 2011, Google introduced us to the Zero Moment of Truth, or ZMOT, which described a revolution in the way consumers search for information online and make decisions about brands. Now six years later, Internet Search and ZMOT continues to grow unabated in importance and scale. It’s not surprising that…